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Make every effort to promote marketing New Gonow Auto "Prepare for" Shanghai Auto Show
Release time:2023-04-13
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Recently, the Group's Taizhou base New Gonow Automobile Marketing Company has made concerted efforts to prepare for the Shanghai Auto Show. At that time, they will debut three models, HU01 Pro, SW01 L and SW02 micro van right-hand drive vehicles in the off-site area of the Shanghai Auto Show to be held later this month. They will fully leverage marketing and find ways to promote brand exposure and product sales. 


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(Staff preparing for the exhibition vehicles)


As the first Auto show with global attention after the epidemic in China, it has attracted much attention and will be a traffic feast for all automobile enterprises. New Gonow Automobile quickly seized the opportunity, leveraging the dense traffic at the Shanghai Auto Show through body stickers, simple flip flops, bilingual product brochures and manual promotion to expand customer acquisition channels and promote its brand and products to more potential customers. It is worth mentioning that the models unveiled this time include right-hand drive models designed for the overseas right-hand drive market. At that time, New Gonow will fully respond to international friends' inquiries about products and accumulate experience for entering the overseas market. 


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At 5am on the 13th, New Gonow Auto staff loaded the exhibition vehicle and departed from the Taizhou base to the Shanghai exhibition site, preparing for the search for the best booth. Yuan Lei, Executive Vice General Manager of New Gonow Automobile Marketing Company, stated that regarding marketing work, they are constantly summarizing whether it is marketing strategy, product quality, technical services or management issues. Among various factors, they still need to return to the essence of the industry, produce good products for customers and let more people know about the products. This time, taking advantage of the Shanghai Auto Show, New Gonow has presented several models that fully represent its strength, taking this opportunity to meet more domestic and foreign customers, hoping to bring practical benefits to more customers. 


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(New Gonow Auto Show vehicles transported to Shanghai)


For car companies, obtaining traffic is an important prerequisite for achieving sales growth. New Gonow Auto is closely following the development and changes of marketing trends. Through the creation of offline direct-sale stores and synchronous operation of online short videos and live broadcasts, New Gonow continuously try and fully leverage its resources to explore the model of using small resources to generate large profits and explore new driving forces for marketing growth. 


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(New Gonow Auto Show arrives in Shanghai)


The outdoor marketing campaign at this auto show is expected to significantly increase the exposure of New Gonow brand. The method of recommending and providing test drive services can effectively convey values to more groups, drive brand recognition and product recognition and to some extent bring vitality to brand development.


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